Those of you that know me know I play a lot of videogames. When I was 6 or 7 I made about 50 hand-drawn Atari 2600 ads and pasted them all over my house while my parents were asleep in the hopes of convincing them to buy me one (featuring the answer to the Atari marketing jingle question “Have you played Atari today?” which was “No because my parents are too cheap” which underscored my tragic misunderstanding of the point of marketing). I’m 35 and I’m still playing videogames — sue me, I don’t care, you have your stupid Harry Potter and I have my videogames.

Videogames have developed in leaps and bounds but one recent thing that’s popped up bugs the hell out of me and that’s the rise of the videogame cake meme. I can’t tell you exactly why it bothers me just that it does. Maybe it’s just their role in mucking up the signal-to-noise ratio on videogame sites. OMG a Mario cake! ROFL! OMG and Triforce cake! Mushroom dude cupcakes! HAHA! Intellivision cake! Uh, discy. Maybe it’s the videogame equivalent of the internet-era phenomenon where an over-invested group of batshit crazy fans keeps you away from a TV show because you don’t want to run the risk of being painted with the same crazy brush. Some of these cakes are amazing technical achievements and some (like the Weighted Companion Cube from cake-heavy Portal above) at least have some business being cakes but it is time to let this meme die. Die meme die (they didn’t keep their promise).